Chase Formula
Simple formula for easing to a target… (why do I keep forgetting this?)
currentval -= (currentval-targetval)/speedmodifier
Entries Tagged as 'Cool Stuff'
Crowd-sourcing for Ketchup
Crowd-sourcing is being utilized again by our advertisers, this time for the next great Heinz commercial. Starting August 27th you can vote online for your favorite from a group of 15 finalists, all hosted on YouTube. As with the Doritos piece, the caliber of some of the work is quite impressive. Of course, with the nearly 4000 entries, it’ll be tough going wading through tons of real stinkers. I wish the judges good luck and good speed in narrowing thousands down to the top 15!
The advent of user comments may make it easier to find and qualify the jewels, but given that the best comments will come from the most-connected submitters, it may boil down to a popularity contest. Despite the hopes for the great media democratization that the web provides, it’s still marketing and promotion that’s king. It just looks different now than ten years ago.
$57,000 for the winner? That’s a real bargain for Heinz. Near-infinite proposals, cheap labour, great content, Darwinian selection–it sounds like Nettwerk CEO, Terry McBride’s prediction at the VIDFEST 2006 keynote that the creative services will be crowd-sourced within 10 years is coming close to fruition (a prediction for which the keynote crowd itself was quite vocal over in the extreme negative)!
But getting back to Heinz, this is one of my favorite entries:
mod7 Motion Graphics on TV Tonight
If you’re in Canada tonight, and you’re itching for some YouTube-2.0-meets-Survivor-Idol action, and you’re young enough (or cool enough) not to have to be in bed by 10 so you can get up for work early tomorrow morning, then check out the season premiere of Exposure on CBC Television, at 11 pm.
Why? Because it looks like it will be a cool show. And because mod7 designed the graphics and titles. And because the lovely Lara (of TikiBarTV fame) is hosting. Need any more reasons?
Truly Interactive Snow in Flash…
This is one of the neatest things I’ve seen in a while (if you have a webcam). Try letting the snow pile up on your head and shoulders and then brushing it off. Pretty cool, eh? Thanks to Darren for sending this one over.